Dos Equis Keeps It 'Interesante,' Just Without the Man Himself, in First Ads by Droga5

Theme of exaggeration continues with new agency

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Watching the new campaign for Dos Equis, viewers may notice one very conspicuous thing missing … well, two things if you count his famous beard.

The beer brand’s first major campaign since moving its account from Havas Worldwide to Droga5 last year contains no trace of The Most Interesting Man in the World, or the two actors who played him—who served as its iconic face for more than a decade.

But Dos Equis still wants to keep things “interesante” with the help of a few beer-fueled tall tales.



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