Dos Equis Keeps It ‘Interesante,’ Just Without the Man Himself, in First Ads by Droga5

Theme of exaggeration continues with new agency

Beer does lend itself to exaggeration... Dos Equis

Watching the new campaign for Dos Equis, viewers may notice one very conspicuous thing missing … well, two things if you count his famous beard.

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@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.