Dodge’s New Ad Is a Perfect Prequel to Talladega Nights

GSD&M filmed a high-speed family chase for Ricky and Reese Bobby circa 1981

A young Ricky Bobby leads his dad on a high-speed chase in Dodge's spot from GSD&M. Dodge

Did your 2020 Bingo card include “a branded prequel to Will Ferrell’s 2006 film Talladega Nights: The Ballad of Ricky Bobby”? No? Ah, too bad, because that would have been quite an impressive feat of prescience.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."