For its third Super Bowl appearance, Discover is shaking things up: It’s splitting its $5.6 million ad buy into two separate 15-second spots that highlight its two most attractive traits.
Discover Splits Up Its 30-Second Super Bowl Buy Into 2 Spots
The 15-second ads highlight the credit card's product benefits
An unsure Cady Heron is one of the many yeasayers in Discover's more positive Super Bowl ad.
Paramount Pictures
