D&AD New Blood Highlights Rift Between Eager Creatives and Scared Agencies

It’s rare that any of these bold winners actually comes to fruition

Last week, the D&AD New Blood pencils were handed out at a glitzy ball in London. Tipsy, freshly minted students swaggered on stage to collect their trophies, big ambitions in every gleeful smile with thankfully none of the big egos to match.