This Spec Campaign for Adidas Offers Smart Ideas for Closing the Racial Gap in Swimming

The project took top honors at D&AD New Blood Awards

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Even the most established brands still have a lot to learn when it comes to expanding their reach and message, and who better to light the path than the graduating youth—some of whom are burgeoning marketing wonders themselves?

Every year, the nonprofit, U.K.-based creative organization D&AD teams up with actual brands for the D&AD New Blood Awards initiative, a contest in which young creatives compete to create the best spec campaigns in response to briefs set by brands.

One

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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