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National CineMedia (NCM), the largest cinema advertising network, is the U.S. representative for the Cannes Lions International Festival of Creativity, and the organization has now brought on The Creative Ladder, a nonprofit dedicated to making creative careers more accessible and inclusive for young people, as the official charity partner for the 2023 Young Lions Competition.
The Creative Ladder launched at Cannes Lions last year, founded by Ryan Reynolds, former Adweek international editor David Griner and Dionna Dorsey Calloway, founder of lifestyle brand District of Clothing, with a mission to make creative careers more accessible to those from underrepresented communities.