Consumers Have Stated Their Needs. It’s Time for Marketers to Actually Listen

No more pushing an advertising-focused agenda on them

the outline of a humans head; a megaphone is pointed at the head's ear and sound waves enter the ear
It's time for marketers to actually listen to consumer needs. Photo Illustration: Amber McAden, Sources: Getty Images

As a marketer, it’s always tempting it is to fall for the next fad. A competitor implements a new marketing solution, and your team suddenly needs it, too. At industry conferences, every new product seems like it’d be a perfect fit for your organization. The temptation goes beyond just feeling FOMO. Marketers are always looking to best support their teams.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@mojoehyland Joe Hyland is the chief marketing officer at ON24.