Consumers Have Stated Their Needs. It’s Time for Marketers to Actually Listen

No more pushing an advertising-focused agenda on them

the outline of a humans head; a megaphone is pointed at the head's ear and sound waves enter the ear
It's time for marketers to actually listen to consumer needs. Photo Illustration: Amber McAden, Sources: Getty Images

As a marketer, it’s always tempting it is to fall for the next fad. A competitor implements a new marketing solution, and your team suddenly needs it, too. At industry conferences, every new product seems like it’d be a perfect fit for your organization. The temptation goes beyond just feeling FOMO. Marketers are always looking to best support their teams.

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@mojoehyland Joe Hyland is the chief marketing officer at ON24.
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