Consumers Have Stated Their Needs. It's Time for Marketers to Actually Listen

No more pushing an advertising-focused agenda on them

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As a marketer, it’s always tempting it is to fall for the next fad. A competitor implements a new marketing solution, and your team suddenly needs it, too. At industry conferences, every new product seems like it’d be a perfect fit for your organization. The temptation goes beyond just feeling FOMO. Marketers are always looking to best support their teams.