Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.
As a marketer, it’s always tempting it is to fall for the next fad. A competitor implements a new marketing solution, and your team suddenly needs it, too. At industry conferences, every new product seems like it’d be a perfect fit for your organization. The temptation goes beyond just feeling FOMO. Marketers are always looking to best support their teams.
