5 Ways Marketers Can Successfully Leverage FOMO Amongst Millennials

A fear of missing out impacts all consumers' decisions

Nearly 69% of millennials experience FOMO, which drives their purchasing decisions and impacts their brand loyalty. Getty Images

Successful marketing is simply about understanding human behavior. This includes the way consumers think, how they learn and what propels them to make a decision. Applying psychology to marketing campaigns is central to measurable success. If you have ever made a purchase due to social pressure, fear of not getting a deal or discontent around possibly missing out on a shared experience, you know exactly what it feels like to be incentivized by the fear of missing out (FOMO).

@jenniferlux11 Jennifer Lux is vp of client experience with LyntonWeb.