Key Takeaways
- Sabrina Carpenter partners with Johnnie Walker on a festive holiday campaign centered on the brand's "Keep Walking" ethos.
- Oscar winner Damien Chazelle directed the campaign, inspired by French New Wave cinema.
- A limited-edition co-branded Johnnie Walker Black Label bottle launches across Europe, Australia, and North America.
Sabrina Carpenter makes her rounds on the dance floor with a drink, a wink, and a clink in the latest ad in Johnnie Walker’s “Keep Walking” campaign.
The fun, flirty, and festive ad dropped yesterday as part of Johnnie Walker’s ongoing partnership with Carpenter to reach the next generation of whisky drinkers and highlight the brand’s ethos of boldly moving toward the future.
The spot follows Carpenter in main-character mode as she walks through a swanky Jazz bar to order one of her signature Johnnie Walker cocktails: A Go Go Highball.
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