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Coldwell Banker NRT, which represents the real estate giant’s agents around the country, has created the largest in-house marketing agency for real estate that it’s calling The Studio.
Coldwell Banker NRT senior vice president, marketing Mike Fischer, who leads The Studio, explained that Coldwell Banker NRT had previously handled marketing for the 25 metro areas of its footprints locally. Over the years, the group developed a “very disparate group of marketing professionals” with “great local knowledge and great local servicing, but never really took advantage of our scale,” he explained.