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CANNES, France—Clash of Clans’ campaign to build a fake lore around the mobile game took home two Grand Prix in the entertainment categories at Cannes Lions today.
“Clash From the Past,” created by agency Wieden+Kennedy Portland, won the top prizes in both the Entertainment Lions and Entertainment Lions for Gaming–the latter of which is an inaugural category at Cannes this year.
As Clash of Clans prepared to mark its 10th anniversary last year, the team realized the game didn’t have much lore or history that typically appeals to players’ imaginations.
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