How Chobani's CCO Built an In-House Agency (Just Don't Call It That)

Leland Maschmeyer on bringing together the brand's internal creative team

Three years ago, Leland Maschmeyer left Collins, the design agency he co-founded, to join Chobani as its first chief creative officer. His task: to build the brand’s own in-house agency, bringing its creative capabilities inside Chobani’s walls instead of relying on agency partners.