Celebrities Ascend 'Paramount Mountain' in Paramount+ Super Bowl Promo

Droga5's spots feature a cast in Covid times

Droga5’s “Journey to the Peak” campaign for ViacomCBS’ upcoming Paramount+ streaming service would have been ambitious in a normal year. That the agency pulled the effort off in the middle of a pandemic only made for a steeper climb, and perhaps a more inspiring view from the summit.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in