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Not all ad productions are created equal when it comes to sustainability—and new data shows the massive opportunity to curb impact.
AdGreen, a project of the U.K.-based trade group Advertising Association with the goal of eliminating the environmental impact of production, this week released its first annual review.
The report, which analyses data from the group’s carbon calculator tool based on inputs from its users, aims to determine a baseline for the carbon footprint of ad production.
The review analyzed data from 515 projects completed during 2022, representing roughly 2,500 tons of CO2 equivalent emissions.