Carbon Emissions During Ad Production Vary Widely, Demonstrating Opportunity to Curb Impact

A new report from AdGreen analyzes user data from the past year

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Not all ad productions are created equal when it comes to sustainability—and new data shows the massive opportunity to curb impact.

AdGreen, a project of the U.K.-based trade group Advertising Association with the goal of eliminating the environmental impact of production, this week released its first annual review.

The report, which analyses data from the group’s carbon calculator tool based on inputs from its users, aims to determine a baseline for the carbon footprint of ad production.

Top line

The review analyzed data from 515 projects completed during 2022, representing roughly 2,500 tons of CO2 equivalent emissions.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in