AdFreak

Burger King Claims There Was a Hidden Big Mac in Every Whopper Ad From This Year

The stunt aimed to prove size superiority

a sign with a whopper and an arrow pointing down that says there was one here — Burger King found a clever way to incorporate McDonald's Big Macs into its advertising this year.Burger King

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Burger King is ending 2019 by revealing a secret stunt it’s been conducting all year long in the U.K.

The fast-food chain has purportedly been placing a McDonald’s Big Mac behind each of its ads featuring a Whopper, the idea being that the latter covers up the former due to its size.

According to BBH London, the agency behind the stunt, Big Macs were inconspicuously placed in every piece of print, TV and in-store advertising that people came across this year.