Burger King Caught Customers Napping for Ads About How Filling Its Sandwiches Are

Agency We Believers celebrates the 'food coma'

Rain splatters a window as a Burger King customer falls asleep sitting in her booth.
Real customers who dozed off at their tables became ad stars in the 'Food Coma' campaign. Burger King

Most fast-food campaigns like to celebrate the first bite of a burger and then fade to logo, but this Burger King print campaign takes you straight to the other end of the meal: the post-gorge nap.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."