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Two brand campaigns—one about empowering customers in the real world and the other a clever marketing workaround in the virtual gaming world—today won top honors in Cannes’ 2021 Brand Experience and Activation Lions.
Mastercard’s “True Name,” developed by agency McCann, and Burger King’s “Stevenage Challenge” from agency David shared top honors in the category, continuing a week of strong wins for both campaigns.
‘True Name’: Bridging purpose and product
Largely expected to be a jury favorite at this year’s Cannes