After its reinvigoration some years ago, Geico is again breathing freshness into its “It’s What You Do” campaign … using a blast from the past. (When you think they’ll zag, they zig!)
Angela Natividad@luckthelady firstname.lastname@example.org
Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.