Boyz II Men Sing Nostalgic (But New!) Life Into Geico’s ‘It’s What You Do’

Far from the end of the road

After its reinvigoration some years ago, Geico is again breathing freshness into its “It’s What You Do” campaign … using a blast from the past. (When you think they’ll zag, they zig!)

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.
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