Geico’s ‘It’s What You Do’ Campaign Is in Fair Condition After Emergency Surgery

Classic game crashes latest ad

Is Geico's "It's What You Do" campaign on life support? Not yet, but it's been hospitalized with a severe case of the non sequiturs.

I'm not a huge fan of the insurance company's "It's What You Do" ads from The Martin Agency—there's just not that much tension in the idea that getting Geico insurance is a given, and the other givens in the spots often feel too random.

This one, at least, provokes a chuckle with the appearance by a certain Hasbro game. Great pacing and direction, and the mini punch line is funny enough. The ad has almost 2.5 million YouTube views, though the vast majority of those came from its prime placement in the YouTube masthead last Saturday.

As for the campaign as whole, well, the patient is certainly on the table …

CREDITS

Client: Geico

Vice President, Marketing: Ted Ward

Director, Marketing: Bill Brower

Senior Manager, Marketing: Melissa Halicy

Marketing Supervisor: Mike Grant

Marketing Buyers: Tom Perlozzo, Brighid Griffin, Katherine Kalec

Marketing Specialist: Julia Nass

Agency: The Martin Agency, Richmond, Va.

Chief Creative Officer: Joe Alexander

Group Creative Directors: Wade Alger, Steve Bassett

Creative Director: Sean Riley

Senior Copywriter: Ken Marcus

Executive Producer: Brett Alexander

Senior Broadcast Producer: Heather Tanton

Junior Broadcast Producer: Coleman Sweeney

Group Account Director: Brad Higdon

Account Executive: Allison Hensley

Account Supervisor: Josh Lybarger

Business Affairs Supervisor: Suzanne Wieringo

Financial Account Supervisor: Monica Cox

Senior Production Business Manager: Amy Trenz

Senior Project Manager: Jason Ray

Production Company: Hungry Man

Director: Wayne McClammy

Managing Partner, Executive Producer: Kevin Byrne

Executive Producer, Head of Sales: Dan Duffy

Executive Producers: Mino Jarjoura, Nancy Hacohen

Producer: Dave Bernstein

Production Supervisor: Shelly Silverman

Editing Company: Rock Paper Scissors

Editor: Christjan Jordan

Assistant Editor: Pieter Viljoen

Executive Producer: Angela Dorian

Producer: Jared Thomas

Telecine: MPC

Colorist: Ricky Gausis

Animation, Visual Effects: MPC

Executive Producer: Elexis Stearn

Senior Producer: Juliet Tierney

Junior Producer: Nicole Saccardi

Creative Director: Paul O'Shea

Computer Graphics Supervisor: Zach Tucker

Flame Lead: Blake Huber

Nuke Artist: James Steller

Flame Artist: Ben Persons

Music Company: HUM

Executive Creative Director: Jeff Koz

Sound Designer: Dan Hart

Music Composer: Haim Mazar

Creative Director: Scott Glenn

Executive Producer: Debbi Landon

Producer: Caroline O'Sullivan

Audio Post Company: Rainmaker Studios

Engineer, Mixer: Jeff McManus