BlueFocus and Legacy Combine to Form Blue Impact

Holding company includes We Are Social, Fuseproject, Madhouse, Eleven and Cossette


Chinese data technology company BlueFocus and Legacy Acquisition Corp. have combined to form a new holding company called Blue Impact.

Legacy provided around $300 million as part of the deal and adds Madhouse, a Shanghai-based mobile-focused paid media and performance platform that specializes in marketing China-based brands outside the country.

Following the merger, BlueFocus parent company BlueFocus Intelligent Communications Group (BFICG) will continue trading on China’s stock exchange, while Legacy is expected to trade as Blue Impact Inc.

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