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An arm of climate crisis advocacy group Extinction Rebellion is waging a protest campaign against fruit drinks brand Innocent and its agency Mother. The group says the Coca-Cola-owned beverage brand has been “greenwashing” through an animated musical ad campaign called “Little Drinks, Big Dreams.”
Having staged a number of protests against the brand already in late summer, the group’s Plastics Rebellion division has now turned to the U.K. Advertising Standards Authority in hopes of keeping the campaign from running again.
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