Barton F. Graf’s Closing Has Wider Implications for the Industry

The overall shift to project work led to the agency’s demise

Branded neon art for Bulleit
Barton F. Graf once brought together a conceptual artist and neon art guru to create an impressive array of branded art for bourbon brand Bulleit. Barton F. Graf

It may have been a long time coming, but the closing of Barton F. Graf has raised questions around the role that independent, creatively driven agencies play in an industry that’s become increasingly reliant on project-based work and freelancers.

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@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.