Beer & Spirits

As It Puts Seltzers on Blast, Mischief Reveals It's Now Working on Molson Coors Brands

The agency helps Miller Genuine Draft launch a seltzer 'into oblivion'

A rocket sits on a pad next to the headline Miller Genuine Draft Is Launching a Seltzer — Miller Genuine Draft mocks the seltzer craze with Mischief's new ad promising to "launch a seltzer...into oblivion."Molson Coors

By David Griner

May 10, 2021

Mischief, the attention-grabbing New York office of agency network No Fixed Address, just announced a new client relationship in a not-too-subtle way.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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