Cannes Lions

As Bosses Carouse in Cannes, a Workforce Revolution Is Underway

The balance of power has shifted in the 3 years since the festival last gathered

For many in the marketing world, gathering at Cannes Lions this month will feel like a “return to normal” as they pack the Croisette for the first time since the pre-pandemic days of 2019.

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This story first appeared in the June 13, 2022, issue of Adweek magazine. Click here to subscribe.