Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Over the years, Apple’s presence at the annual Consumer Electronics Show (CES) in Las Vegas could be best described as “non-existent.” Why on earth would the brand need to spend gobs of money (not that they’re hurting here by any stretch) to talk about their latest and greatest, when all they have to do is schedule a keynote to get the world all aflutter.
However, this time around, Apple took a dig at Google, Facebook and just about everyone else with

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in