ANA Campaign Aims to Convince Gen Z That Marketing Has the ‘Best Jobs Ever’

The trade body tapped McCann for the recruiting effort

The trade body tapped McCann for the recruiting effort.
The ANA is trying to convince Gen Z that marketing is a solid career path. ANA

“Naming new cereal flavors is a job,” and, the Association of National Advertisers hopes, a cool one to Gen Z.

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@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.