An Agency Is Placing Stuffed Koalas Around NYC to Drive Donations to Australia

Proceeds will benefit a wildlife rescue organization

stuffed koalas on posts and trees
Spot a koala? Tag it on Instagram. Jeremy Cohen

If you live in New York, you might see something slightly out of the ordinary on your commute home today: stuffed koalas hanging off the city’s trees, lampposts and poles.

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@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.