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In an unusual move, pharmaceutical company Allergan has halted the transition of its U.S. media buying and planning business to Publics Groupe’s Spark Foundry and instead is sending the account to GroupM’s Mindshare, sources familiar with the matter told Adweek.
The sudden shift comes after Allergan concluded a review by selecting Spark Foundry as its U.S. media agency of record. After meeting with the agency following the selection, however, Allergan decided to end its transition and select Mindshare as its new media partner in the U.S.,
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