Accounts

Allergan Sends U.S. Media Account to Spark Foundry Following Review

Company spent over $378 million on measured media domestically in 2018

Longtime incumbent MediaCom did not defend in the review, according to a source with direct knowledge of the matter.Allergan, Spark Foundry
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By Erik Oster

June 10, 2019

Pharmaceutical company Allergan has concluded a review by selecting Spark Foundry as its U.S. media agency of record, multiple sources with direct knowledge of the matter told Adweek.

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Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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