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Pharmaceutical company Allergan has concluded a review by selecting Spark Foundry as its U.S. media agency of record, multiple sources with direct knowledge of the matter told Adweek.
According to one source, Spark Foundry will be tasked with media strategy and planning, content and analytics for the U.S.
Allergan spent over $378 million on measured media in the U.S. in 2018, down from over $448 million in 2017, and a little over $72 million in the first quarter this year, according to Kantar Media.
Omnicom Media Group, Horizon and Merkle participated in the review, which began in November, but longtime incumbent MediaCom did not defend, according to sources.
Spark
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