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Allbirds Keeps It Native by Choosing New Zealand Indie Shop as Its Lead Creative Agency

The buzzy shoe brand is partnering with Wellington-based Wrestler

Rosie the pigeon — Most recently, the two supported Allbirds’s Tree Running shoes with a summer spot starring Rosie the pigeon (pictured) and Rio, a red-billed gull native to New Zealand.Allbirds, Wrestler

May 27, 2021

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Allbirds has named Wellington, New Zealand-based agency Wrestler as the footwear’s lead creative parter. The pair have casually worked together since the brand’s inception, including its original 2016 launch campaign.

Larissa Faw

Larissa Faw is Adweek's agencies editor.

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