All Fire, No Smoke: Zippo's New Campaign Offers Badass Alternative Ways to Use Its Lighters

Ogilvy highlights people playing with fire in a series of intense films

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Smoking definitely isn’t cool anymore but fire is, and flames are the focus of a new brand campaign for heritage lighter company Zippo by Ogilvy. The classic flip-top metal lighters are looking to gain new fans through a series of intense films that feature people using the lighters for anything but firing up cigarettes.

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