Emerging Tech

Agency to Auction Integrated Campaign as an NFT for U.K. Charity

Ekstasy is raising funds for Magic Breakfast with its TV, radio and DOOH creative

Agency to Auction Integrated Campaign as an NFT for Charity — British charity Magic Breakfast provides 170,000 early morning schools meals to children across the UK.Ekstacy

By Stephen Lepitak

July 27, 2021

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A non-fungible token (NFT) auction is set to take place, which will see an integrated advertising campaign be made available to buy to raise funds for charity.

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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