Agency Huge Crunched Hundreds of Beer Reviews to Craft the Ultimate Data-Infused Recipe

The 'Huge Brews' team leveraged tech and years of tasting notes to create two varietals

Huge has brewed its first beer, which is based on data from internal taste tests and user review websites. Huge

Since 2013, Brooklyn-based agency Huge has held a weekly meeting of beer geeks who gather to taste and rate unique and rare brews from around the world. Over that time, the Huge Brews team has sampled more than a thousand different beers.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.