Agency Huge Crunched Hundreds of Beer Reviews to Craft the Ultimate Data-Infused Recipe

The 'Huge Brews' team leveraged tech and years of tasting notes to create two varietals

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Since 2013, Brooklyn-based agency Huge has held a weekly meeting of beer geeks who gather to taste and rate unique and rare brews from around the world. Over that time, the Huge Brews team has sampled more than a thousand different beers.

Then the tech-savvy group started wondering what would happen if they took all that tasting data, fermented it with some machine learning and tried to formulate the ultimate, metrics-driven beer recipe.

For the past six weeks, members of Huge Brews have been brewing their own beer based on those years of tasting notes, along with data from two popular beer review websites.



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