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Francis Bourgeois has charmed the internet with his innocent and undeniable love for a hobby that most would otherwise find mundane: trainspotting. Apparently, watching a guy with a charming English accent yell out with joy after receiving a highly-anticipated honk from conductors is just the type of wholesome content consumers need.
The brands that make a real impact on TikTok keep themselves close to communities and fan bases by authentically celebrating the niche interests of creators.