Agency 160over90 Partners With Michael B. Jordan’s Creative Hub Obsidianworks

Agency investment combines voice and vision with traditional services


Actor Michael B. Jordan and longtime friend and business partner Chad Easterling are entering a strategic partnership with cultural marketing agency 160over90.

Jordan and Easterling, a marketing executive and Nike veteran, founded Obsidianworks a few years ago. The creative hub has quietly built momentum through projects with Amazon, Piaget, and AMPAS. As Coach’s multicultural agency, its work has focused on helping the fashion brand grow its men’s business, ranging from content production and capsule collection rollout strategy to identifying emerging collaborators for insightful social media strategies.

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