Agencies Desperately Desire Better Feedback From Brands After New Business Pitches

With so much invested in chasing an account, execs need to know why they won or lost

No agency wants to find out in the trade press the results of a pitch they invested five or six figures in. But as Tom Denford, CEO of pitch consultancy ID Comms, lamented, it happens far too often.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the July 11, 2022, issue of Adweek magazine. Click here to subscribe.