Agencies, Clients and Publishers Talk Brand Safety and Consumer Trust at Cannes

As well as a new Edelman study


Earlier this week Edelman released the results of its Trust Barometer study at Cannes, which found consumer trust in social media channels eroding and that consumers placed a good deal of the responsibility on brands.

“I don’t think that today’s news on social channels was any new take in as much as it was an explanation of what lies beneath the surface that we all felt, but couldn’t necessarily explain,”4A’s executive vice president, media and data Louis Jones told Adweek.

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