To say that’s it’s been quite a week for agency network David would be a considerable understatement.
Two days ago, it was revealed that two of the agency’s most awarded creatives, executive creative directors Ricardo Casal and Juan Javier Peña Plaza, were departing. In another blow to the Ogilvy-owned shop, managing director Paulo Fogaca announced that he was planning to join independent agency Gut, launched last year by David co-founder Anselmo Ramos.
Yet, there appears to be a substantial silver lining in all of this, as David today announces it has named Francisco “Pancho” Cassis, the highly awarded former ecd of LOLA MullenLowe in Madrid, as a partner and global chief creative officer. In his new role, he will oversee creative for the agency’s global clients including Burger King, Kraft Heinz, AB InBev and Coca-Cola.
“I’m thrilled to be joining the David family at such an interesting time in the industry,” said Cassis. “I’m a huge fan of the work they’ve done over the last few years and the connection between what I was looking for and David’s vision for the future is unbelievably strong.”
In addition to the appointment of Cassis, David announced expansion into Europe, opening an office in Madrid. At present, the team is working on both European campaigns for Twitter and global projects for Burger King.
Cassis recently founded his own agency, MAD, but is likely best known for his four-plus year tenure with LOLA MullenLowe. As creative leader of a relatively small team (only 35 people), the agency racked up 37 Cannes Lions, including Grand Prix wins for Burger King, Magnum, Cornetto, Mattel, San Miguel and others.
A 2018 Adweek Creative 100 honoree, Cassis began his career in his native Chile 15 years ago and has won more than 50 Lions (including 22 Grand Prix) and hundreds of other awards from various shows including the One Show and D&AD.
Creatively, Cassis and his teams have explored both funny and touching creative ground, including the lauded “Scary Clown Night” campaign for Burger King that was whipped up via WhatsApp with the brand’s CMO Fernando Machado, and compelling work for Magnum, “The Ceremony,” focused on a lesbian wedding. More recent work includes a stunt for Cornetto that managed to place the brand as a (temporary) unscripted matchmaker for two actors on set.
“Pancho’s combination of leadership skills, global expertise and true passion for this business will make him a great fit for David,” said Fernando Musa, David’s founder and chairman. “Pancho has built a career on award-winning ideas and has developed a reputation for delivering only the greatest creativity and impact. We are thrilled to welcome him to the agency.”