In Another Blow to David Miami, Managing Director Exits to Join Gut

Paulo Fogaca's departure follows that of executive creative directors Juan Javier Peña Plaza and Ricardo Casal

Fogaca will oversee Gut's offices in Miami, Buenos Aires and São Paulo. Brunella Costa
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David Miami managing director and global chief operating officer Paulo Fogaca is leaving to join Gut, the agency formed by David co-founders Anselmo Ramos and Gaston Bigio last April.

Fogaca will take on the role of partner and chief operating officer, responsible for overseeing Gut’s offices in Miami and Buenos Aires and the recently opened São Paulo location, working closely with the agency’s founders.

Gut currently employs around 50 people across its three offices and counts Domino’s Pizza, Netflix, Mercado Libre, Tim Hortons and Nestlé among its clients.

“I’m thrilled to join the Gut family to help grow the agency to become one of the most sought-after in the business, and I look forward to what’s to come,” Fogaca said in a statement.

“Paulo’s biggest asset is his willingness to take risks and be bold, which complements the agency’s core values. He understands how to successfully navigate the business side of this industry and balance the need for brave creative ideas,” Ramos added. “We’re honored that Paulo will be our partner at Gut and we couldn’t imagine building the agency without him.”

Fogaca joined David Miami as managing director, head of account services in 2014 and was promoted to global chief operating officer last year. At the agency, he helped drive work for clients including Burger King, Coca-Cola, Kraft-Heinz and AB InBev. Before joining David, he spent over seven years with Ogilvy, most recently as senior partner and managing director for Ogilvy New York, leading global business management for Coca-Cola brands. Fogaca has been named to Adweek’s Young Influentials and Adweek 50 lists.

Fogaca’s move to Gut comes on the heels of David Miami executive creative directors Juan Javier Peña Plaza and Ricardo Casal announcing that they are leaving the agency. Peña and Casal were reportedly the first creative team hired by Ramos and Bigio after forming David and were the team behind Burger King’s “Whopper Neutrality,” the the “BK Bot” campaign and “Google Home of the Whopper,” as well as three Super Bowl ads this year.

@ErikDOster Erik Oster is an agencies reporter for Adweek.