After Cannes, Agency Professionals Are Optimistic (but Also Realistic) About the Industry

Creatives, strategists, executives and more weigh in

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Whether you were walking up and down the Croisette or watching from afar, you probably noticed a decidedly different feel to this year’s Cannes Lions. The industry got past Publicis’ well-documented pullout (though people are still talking about it), and in its place came a level of inspiration that some said had been missing among the platforms and ad-tech yachts that previously dominated the landscape.

Though there was some grumbling that the awards part of Cannes (why it was started in the first place) didn’t get the attention it deserved, there were new award categories as well as bubbling action around diversity, inclusion, equality and accessibility.



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