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Adcolor, a nonprofit that aims to champion diversity, equity and inclusion in creative industries, has selected Droga5 as its creative agency of record.
According to Droga5, it will work with Adcolor on a pro bono basis, helping the organization capitalize on the “increased engagement and overall awareness” it’s experienced throughout the past year thanks to virtual, rather than in-person, programming. The Accenture-owned agency also said it will “drive the evolution of Adcolor’s business model,” but did not share further details.
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