Why an Ad Agency's Creative Department Spent 2,500 Billable Hours Learning Ballet

&Co's foray into the world of dance was an experiment in sparking creativity

As dusk fell and fairy lights twinkled on a summer evening in Copenhagen, a crowd gathered at one of Europe’s most iconic venues: the Pantomime Theatre in Tivoli Gardens.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in