Ad Agency BBH Loses Fight Against Actors Union SAG-AFTRA

Strike attracted celebrities including Tom Hanks and George Clooney


Publicis Groupe’s BBH agreed today to abide by recently renegotiated commercial contracts and cast only union actors in its ads, ending a nearly two-year battle with actors union SAG-AFTRA.

The announcement followed a May 15 decision in which administrative law Judge Kenneth W. Chu of the National Labor Relations Board ruled against BBH, finding the ad agency had violated two sections of the National Labor Relations Act when it decided in November 2017 to stop recognizing the union as the exclusive collective bargaining representative of commercial actors.

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