Ad Industry and Actors Union End Dispute and Agree to New Commercial Contracts

SAG-AFTRA to continue protests against BBH

Union members protest outside Droga5 headquarters in 2016. Getty Images

Actors union SAG-AFTRA and ad industry trade groups The Association of National Advertisers (ANA) and American Association of Advertising Agencies (4A’s) have come to an agreement on new commercial contracts that they say are better fit for the digital age.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.