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Accenture Song has made two senior executive hires in Europe: Patritia Pahladsingh was named as CEO and managing director of Accenture Song in The Netherlands, and Magic Leap’s James Temple joins as its global metaverse lead.
Pahladsingh joined from TBWA\Neboko, where she was managing director, having spent 17 years within the Amsterdam-based creative agency.
She began the role on Feb. 1 with the goal of using creative solutions to transform businesses, and will serve on Accenture’s Dutch leadership team.
“With all the technological, social and sustainable developments, both our clients and ourselves will face more challenges than ever in the coming years.