Absolut Appoints Ogilvy Global Creative Agency of Record

GS&P and W+K were finalists in the review

Absolut spent around $768,000 on tracked media in the U.S. last year.
Absolut spent around $768,000 on tracked media in the U.S. last year. Ogilvy/Absolut

On Friday, Pernod Ricard’s vodka brand Absolut appointed Ogilvy as its global creative agency of record.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.