A New ANA Study Indicates That In-House Agencies Struggle to Attract Top-Tier Talent

The report also notes that keeping teams energized is a challenge

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

According to the Association of National Advertisers (ANA), 78% of the organization’s members have an in-house agency, up from 58% in 2013. As the pace of using internal teams in brands accelerates, a new study from the ANA, Boston Consulting Group and Reed Smith reveals some concerns. Specifically, the research shows that attracting top-tier talent and keeping existing talent energized are the top two issues that in-house agencies continue to struggle with.

Part of the recruiting issue revolves around compensation models and focus on one specific brand.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in