A New ANA Study Indicates That In-House Agencies Struggle to Attract Top-Tier Talent

The report also notes that keeping teams energized is a challenge

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

According to the Association of National Advertisers (ANA), 78% of the organization’s members have an in-house agency, up from 58% in 2013. As the pace of using internal teams in brands accelerates, a new study from the ANA, Boston Consulting Group and Reed Smith reveals some concerns. Specifically, the research shows that attracting top-tier talent and keeping existing talent energized are the top two issues that in-house agencies continue to struggle with.

Part of the recruiting issue revolves around compensation models and focus on one specific brand.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in