Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
72andSunny’s creative residency 72U redefined “missing” to make a point about the detention of immigrant children.
To visualize the plight of the 14,000 immigrant children being detained by the U.S. government, 72U turned to the missing children ads so common on milk cartons in the 1980s and 1990s for inspiration.
72U crafted a two-story milk carton containing messages of all the things the children are missing out on, like “friendship,” “love,” “hugs” and “freedom.”
“Immigration is the preeminent human rights issue of our time.