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72andSunny's Creative Residency Created a 20-Foot Milk Carton to Spotlight the Plight of Missing Immigrant Children

72U issued a call to action to address the detention of these kids

72U_1 — 72andSunny's creative residency constructed a huge milk carton to illustrate the plight of 14,000 immigrant children. 72U/72andSunny

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72andSunny’s creative residency 72U redefined “missing” to make a point about the detention of immigrant children.

To visualize the plight of the 14,000 immigrant children being detained by the U.S. government, 72U turned to the missing children ads so common on milk cartons in the 1980s and 1990s for inspiration.

72U crafted a two-story milk carton containing messages of all the things the children are missing out on, like “friendship,” “love,” “hugs” and “freedom.”

“Immigration is the preeminent human rights issue of our time.