72andSunny Partners with ConCreates, an Agency Staffed by Current and Former Prisoners

MDC shop’s New York office will serve as adviser and creative partner

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As the advertising industry continues to grapple with diversity, agencies are increasingly trying to find talent outside of the usual recruitment pipelines.

One agency in particular is offering up creative solutions from a population whose vantage point is distinctly unique: former and currently incarcerated people.

The idea for ConCreates came to founder and CEO Vincent Bragg in 2014 while he was serving time in federal prison for running a drug empire. Bragg said he was locked up with the founder of an underwear company, and during their time together, the two would “host think tanks” for the brand.

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