72andSunny Partners with ConCreates, an Agency Staffed by Current and Former Prisoners

MDC shop’s New York office will serve as adviser and creative partner

A collage of a face made from four people
ConCreates is an agency staffed by people who have spent time in jail. ConCreates

As the advertising industry continues to grapple with diversity, agencies are increasingly trying to find talent outside of the usual recruitment pipelines.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.