72andSunny New York Hires BBH’s Brett Edgar as President

She’ll officially take on the role this summer

headshot Brett Edgar
Brett Edgar is leaving BBH to join 72andSunny. Brian Truncali
Headshot of Minda Smiley

Brett Edgar is leaving her post as managing director of BBH New York to join 72andSunny.

This summer, Edgar will become president of 72andSunny’s New York office, a role that’s been empty since Jess Monsey left earlier this year to join Wieden + Kennedy Portland as managing director.

Edgar joined BBH New York as head of account management in 2017 and was promoted to managing director the following year. During her time at the agency, she worked with brands including PlayStation, Grubhub, Seamless, Brighthouse Financial and Planned Parenthood of New York City.

Prior to joining BBH New York, Edgar served as executive group director and co-head of account management at Droga5, leading client relationships for brands such as CoverGirl and Pizza Hut.

“She has a proven track record of building strong client partnerships and pushing creativity and culture forward,” Evin Shutt, who recently became CEO of 72andSunny, said in a statement. “We can’t wait to see where she takes us next.”

In her new role, Edgar will round out 72andSunny New York’s leadership team, joining executive creative director and partner Bryan Rowles, executive strategy director Tim Jones and director of production Lora Schulson.

Both BBH New York and 72andSunny have undergone leadership changes as of late. In January, Gerard Caputo left his role as BBH New York’s chief creative officer to join Wieden + Kennedy New York as creative director. In December, Justine Armour left 72andSunny New York, where she’d served as executive creative director, to join Grey New York as chief creative officer.

In April, 72andSunny went through a series of layoffs across its New York and Los Angeles offices due to the business impact of Covid-19. The agency, which is owned by MDC Partners, did not disclose how many employees were affected, but said it was less than 10%.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.